Success on the Web Requires...

Reliability: Your host site should commit to availability of your website 24/7 and provide security at all times from hackers and viruses. Cheaper is not always better.

Marketing: Publicize your website locally and world wide. Place your url address on business cards, checks, ads, flyers, etc. Join newsgroups and request links from genre sites and associations. RESEARCH!

Search Engine Registration and Follow-up: Well thought out meta tags will contribute to your site being found through search engines. Re-registration monthly with the top search engines is key to staying on top. Management of search engines will determine the success or downfall of your e-commerce.

Maneuverable: Ease in navigating within your site and flows well. Do not extend pages to longer then three screen lengths and always use navigation buttons.

Simplicity: a professional site should be simple, but eye catching. Caution to the over glitzy and flashy. Limit text and avoid background music.

Efficiency: Graphics should load quickly. Utilize HTML effects over gifs.

Functionality: Should be viewable in all browsers. Don’t limit yourself to 25% of the market.  Know and follow the W3C (World Wide Web Consortium) standards.

Returning Customers: Keep your web page up to date, updating your site weekly to encourage return visitors.